Decalogue - Design Manifesto, 2014
An utopian manifesto combining social media, branding and design. We wanted to show a new and minimalistic way to display information to society by questioning the role of advertising. Traditional methods causes too much information to be displayed in a way that could obstruct consumer’s vision and alter their decision process. This design reduces the sensory overload caused by modern ads.
These 10 commandments in the manifest are not visible in plain sight. The viewer has to interact with the paper in order to read the second layer of information.
The only language to be used is English. This will nullify cultural differences and in turn, ensure global communication.
Information must be temporary. This ensures that the community will not hold grudges and will not be influenced by past events.
Information must convey concise phrases and free of unnecessary wording. There must be no innuendo, double entendre or slang.
Information must be objective, without personal bias.
Unnecessary information must not be visible by default. The user will be free to single out the information of their choosing.
Everything must be balanced and without excess. Nonconformity does not help the community.
No visual ornamentation. Everything must strive for simplicity.
Everything produced by an individual becomes the possession of the community.
Materiality will become waste. Every message must be transmitted without physical matter.
The Decalogue standard must be unanimously adopted. All contradictions become obsolete.
If the users are interested in learning more about this decalogue, they simply have to interact with the layer of semi-opaque paper to obtain more information. This tactile feedback gives users the choice to engage or ignore surrounding environments.
Sara Nadeau- Riekenbrauk
Graphic design class
2015 (1 week)